Strategic Priority
Children and Young People
With a clear focus and priority on raising the number of children’s positive attitudes towards physical activity, Active Essex are making progress to ensure every child has the best start in life, whereby they are active, healthy and happy.
Contributing to the Essex system’s Fit for the Future strategy, Active Essex’s focus on children and young people has seen a positive increase in the number participating in activity. This year the prime focus has been on creating positive experiences for young people to participate in physical activity and sport.
Priorities for this strategic priority this year:
- Resilient children and young people
- Providing fun, safe, inclusive and positive experiences of physical activity
- Inclusive and supportive schools and communities
- Stable and thriving families
- Safe and accessible neighbourhoods
Resilient children and young people
With the Paris Olympics and Paralympics taking place during this financial year, it provided a fantastic opportunity to inspire young people to take part in physical activity and sport. Insightful information that was provided through the #MoveWithUs focus groups helped Active Essex understand that young people enjoy having role models to look up to, and the events taking place in Paris during Summer 2024, helped provide these in abundance.
The Path to Paris opportunity, saw athletes Siobhan Fitzpatrick attend the Invincible Games, trying out different events to her normal Wheelchair Basketball, as well as GB Paralympic Swimmer Grace Harvey attend the launch of the Path to Paris series in Essex, at local school Treetops, Thurrock.
The Legacy Leaders has been a consistent course to develop leadership skills for young people. In June 2024, work began on creating a #MoveWithUs structure, to support young people in all settings looking to develop skills.
This saw new resources designed, alongside a webpage to support the delivery of the training at the Summer Holiday Activity and Food (HAF) programme, followed by a launch to schools in November 2024.
To ensure Essex has resilient children and young people, it is important to address the growing statistic around children’s mental health – that half of all adult mental health problems start by the age of 14, with a direct link between poor mental health and physical health. Early stages of the Active Essex Foundation Sport and Mental Health project is well underway, helping to build capacity and engaging with organisations and partners across the mental health system.
The team are currently in the process of identifying the need of mental health provision for young people to plan future delivery, supporting Mind with the development of the Safe and Effective Practice Framework for physical activity and mental health, designing the ‘Supporting Mental Health in Schools’ workshop, and more recently the ‘Transition Age Mental Health’ funding.
Read more about the work on creating more resilient young people:
Providing fun, safe, inclusive and positive experiences of physical activity and sport
Utilising the COM-B (capability, opportunities and motivation) behaviour change model, Active Essex heavily concentrated on opportunities available for young people to participate in physical activity.
Similarly, through the #MoveWithUs ambassador programme, Active Essex were able to highlight the capabilities young people have at their finger tips to take part in physical activity.
The 19 ambassadors came together for a face to face meet up to get to know one another and help shape the next phase of the campaign. An October online meet up gave the ambassadors the opportunity to choose the winner of Essex’s Young Sports Personality of the Year, as well as shine a light on the 3 ambassadors who had been shortlisted for the Essex Activity Awards Ambassador of the Year category.
Continuing for another year, the Essex ActivAte HAF programme provided opportunities throughout the school holidays, providing unique experiences for young people and their families.
Throughout the Easter 2024 programme, extensive research was carried out to explore the programme’s social return on investment to help articulate the need for this continued support to government.
With a higher need for families enquiring about places, Active Essex boosted marketing through magazine adverts, mapped areas of deprivation, and worked with hyper local community groups to promote the programme to those families that needed the support the most. This year an additional need for SEND clubs was also identified, and this is a key focus for the team, if funding were to continue for another year.
Read more about providing positive experiences for young people
Inclusive and supportive schools and communities
A huge success came this year, when Active Essex and the School Games Organisers won Highly Commended at the national Barclays Girls award ceremony for the Strategic Lead category. The Barclays Girls FA programme has really taken off in Essex, continuing to inspire young females into football. 200+ schools will also now benefit from the Active Essex led Digital Partnership Barclays Girls Football this year.
In addition, Active In Mind (AIM) workshops led by Youth Sport Trust Athlete Mentors started in 5 secondary schools, with local organisations recruited to build upon this. The Children and Young People team continue to build strong relationship with AIM lead, who delivered a keynote and workshop at the 2024 PE Conference.
Opportunities for students to engage in physical activity was in no short supply this year. The School Games Organiser (SGO) network worked hard, with Active Essex support, to deliver over 200 school games events, and 14 county level events, as well as tackling inequality specific projects.
The Essex School Games summer event, and Invincible Games took place again at Basildon Sporting Village, hosting GB athletes and several VIPs to highlight the success of these events in supporting young people to try different activities and ensure they are inclusive for all to take part in.
Healthy, happy and active children are more likely to achieve, and importantly, be ready and able to learn. There is strong evidence to suggest that physically active children achieve higher levels of academic attainment that their less physically active peers.
With this in mind, and as part of the Essex County Council transformation partnership, Active Essex is leading work to develop whole school approaches to healthy behaviours, enabling Essex schools to put movement at the heart of every school day. This is a multi-faceted programme, working at system level to align shared outcomes for children and young people, improve communication, and ensure the effective use of collective resources. The pilot programme will engage up to 30 schools, and focus on completion of a needs audit, leading to the creation of an action plan with support for change to create truly active schools across the county.
As well as the Olympics and Paralympic events that took place across the summer, Ford RideLondon-Essex took to the streets of Essex, again inspiring the next generation with fantastic role models.
In the lead up to the event, Active Essex were able to secure Katie Archibald to visit Active Travel funded school, Woodville Primary, who also hosted a cycling champion, who later took on the 100-mile RideLondon route.
Stable and thriving families
Active Essex place-based teams are becoming more and more involved in district Children’s Partnership Boards, helping influence the use of physical activity among key partners. A strong relationship with the Essex Child and Family Wellbeing service is developing conversations on 0-19 family hubs utilising sport and mental health programmes. Similarly, the Children and Young Person team have engaged in Early Help System Guide Workshops for the Supporting Families agenda, highlighting the power of sport and physical activity in creating healthy, active communities.
Relationships with Essex education providers has helped place these settings at the centre of communities for them to access physical activity opportunities, and Early Years practitioners have been onboarded to the Early Years Movement Mark. This was launched at the Essex County Council Early Years Conference. This ties in closely to the Early Years Charter, and the #MoveWithUs initiative.
Key learnings
Throughout this work, Active Essex have compiled a list of key learnings along the journey.
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Confidence
Building confidence in non-sport workforce to facilitate families being active is essential.
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Communication
Marketing must be tailored for key identified target audiences to engage with.
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Local influence
Involvement on local Essex Children’s Partnership boards are key to influence movement.
Safe and accessible neighbourhoods
The spaces created for families and young people to get active in is crucial, especially when creating community cohesion and ensuring residents feel a sense of belonging.
School facilities are valuable community assets which provide a safe, familiar environment for many young people. Active Essex recognises the importance of utilising these resources effectively to benefit not only children and young people, and school staff, but the whole community.
Funded by the Department for Education, the Opening Schools Facilities programme was launched to support schools to open these facilities outside of school hours, providing additional opportunities for children and young people to be active. Across Greater Essex, Active Essex worked with 42 schools to enable this delivery to take place, with funding used in a variety of ways to maximise use of these fantastic spaces.
Educational settings utilising Opening Schools Facilities funding:
Across Active Essex, place-based teams have utilised consultation for 3 Playzone areas in Basildon, Castle Point and Tendring, as well as close partnership working between the Active Essex Foundation and their network of partners through the Power of Sport conference.
This event placed youth voice at the heart, and forged conversations between youth justice organisations, the police, and local deliverers to work towards the common goal of reducing anti-social behaviour using sport and physical activity.
Other key areas worked on at place, have been:
- An established relationship between Active Essex and the Essex water safety forum
- A new partnership with Essex-based organisation Micro Scooters, which led to HAF programmes delivering scooter safety workshops, and various school delivery to support the increasing number of young people travelling on scooters.
- One Maldon and Active Essex Foundation partnership resulted in funding to deliver programmes to support young people at risk of exploitation or becoming involved in anti-social behaviour.
For 2025-26 our focus remains on providing accessible, enjoyable experiences for children and young people, enabling them to foster positive attitudes towards physical activity which continue throughout their life, into adulthood. We will support schools to put purposeful movement at the heart of every school day, ensuring it is made easy and becomes first choice.Dawn Emberson, Active Essex Strategic Lead for Children and Young People
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